The South Westphalia Award was presented for the 18th time with the tag line of ‘The Best on the Web’ in recognition of an exceptional online presence. Having received over 130 nominations, the jury selected the prizewinners in various different categories. Over 2,800 websites have already been put forward for the award since the year 2000, which just goes to show how important digitalization is for South Westphalia.
Close to 120 guests and visitors attended the Oscars-style awards ceremony, which was held in the Bernhard Weiss Room at the Chamber of Industry and Commerce (IHK) in Siegen. The awards were presented in a total of four different classes, with Bäumer winning first prize in the Social Media category.
The company’s Facebook, Twitter, and LinkedIn platforms are updated at regular intervals with posts relating to company events, product innovations, and anything that’s a little out of the ordinary. The News section of the Bäumer website (designed by www.wcg.de) provides all the latest on a whole host of different topics from a wide variety of business units. Anyone interested in finding out how the Bäumer machines work can also head on over to YouTube, which is home to a huge selection of detailed videos.
Bäumer is strongly committed to ‘customized performance’ in every aspect of its business – not just in the more traditional Sales and Service divisions. This approach also extends to the company’s marketing activities, which is why the maintenance and ongoing development of its communication channels are a real focal point of its day-to-day work. “We want to make sure we are adopting a transparent approach for all of our communications so that we can keep our colleagues, existing customers, and even potential new ones in the loop with all of our exciting news. This is what allows us to foster close relationships with our customers and employees across all channels,” explains Elisabeth Steuber. “It really is worth taking a look at our social media platforms to find out all the latest news and goings on at Bäumer.”