Nina Patisson – the heart of Bäumer
inspiring – family-focused – unconventional
Albrecht Bäumer is her great-grandfather, and he left behind an impressive legacy. Nina Patisson is running the family-owned business in the 4th generation with warmth and passion. She embodies Bäumer like nobody else, and lives the philosophy of the company as did her father and grandfather before her. But the way here was not always easy. Even when she was young, she saw not only the sunny side of the business, but also the cares and concerns which her father, Helmut Kritzler, told her about at home.
Remain true to yourself and go your own way
After her International Business studies, she worked for ALHO Holding and was sent to their subsidiary in Paris for several years – a stroke of luck, for here she was able to contribute her intercultural competence, her love of other countries as well as foreign languages. It was her father's wish that she should join the company, but for Nina Patisson it had always been clear that she did not want to join the company as the daughter of her father, but on the same terms as everyone else. The time then came in 2011 – she took the decisive step and started working for Bäumer as Head of Marketing.
Warmth and business thinking, united in one person
In order to get to know the products and the customers' needs even better, she soon afterwards assumed the position of Service Manager, and at the same time became the "right-hand man" of her father, Helmut Kritzler. Nina Patisson joined the management board in 2013, when her father retired. She combines warmth and business thinking in one person. Nina Patisson invited her brother-in-law, Jan Henrik Leisse, to step on board to help her. Together they are successfully guiding Bäumer into the future.
„Idleness and inactivity are the worst things for me.“
You are not only Managing Director, you are also continuing a long tradition. How do you deal with this particular responsibility?
I am always aware of my responsibility. Right from the start, it felt right to work for our family-owned business. I am continuing the tradition that our focus should always be on the customer. Our job is to listen to our customers' needs and to find innovative solutions. Through our service locations and our dealer network, we are close to our customers. Thanks to our outstanding engineering, we can supply our customers with all-in solutions tailored to their needs, from a single source.
In addition, I am proud of the good team spirit among our workers. The feeling of belonging together is very important and needs to be preserved.
What standards do you have as an employer?
The family founded the company a long time ago, and established itself as an employer interested in the development of the region. Our goal for the next few years is to become one of the best employers here. In future the market will be an employees' market, and I am preparing the company for this. Our success depends on the performance, skills, health and commitment of our workers. We are working to improve processes and combine family and work. This is why we have flexible working hours, home office for commuters and solutions for mothers and nursing relatives. We look after our young workers and offer internships abroad in our subsidiary in America. And that is not all.
„We are working to improve processes and combine family and work.“
What is your vision for Bäumer?
We can only achieve our long-term targets with a team spirit across all departments. We want our staff to work independently and responsibly and to identify with their tasks. Our management is value-based. In future, management tasks must be defined differently, because that will be the key to future success. I also want the Bäumer brand to be seen worldwide and to gain even more attention. We are a niche sector, but we are innovative. This is why I also sometimes use unconventional methods. In certain areas, being the pioneer has competitive advantages.
How does your family support you?
My children make me aware of what life is. And the constant factor in my life is my husband – my long-term coach who supports me. For me, home is where my family is, this is where I'm at home and in good hands.